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About The Upside
The Upside is a newsletter exploring internet culture through the lens of optimism. Its mission is to fuel creativity with weekly instalments that are occasionally random, often brief and always positive.
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The Upside is created by Brendan Mahony. Brendan is a Creative Director who helps brands build relevance in culture so they can change the world. When he's not Creative Director-ing, Brendan likes to cycle up steep hills. (Don’t worry, he's not sure why, either.)
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